American Apparel–Costa Mesa
Costa Mesa, California, USA

Located across from The LAB Antimall in Costa Mesa, California, this location was strategically chosen for its proximity to The LAB with lower lease cost, fewer restrictions, and a prominent roadside appearance. The lease was negotiated to deliver American Apparel a vanilla-shell interior allowing for a quick prefabricated kit-of-parts installation in turn opening the store ahead of schedule.

Art direction: Benno Russell