American Apparel–La Cantara
San Antonio, Texas, USA
Located in The Shops at La Cantara in San Antonio, Texas. The fitting room structure which forms a volume dividing the sales floor from the back of house is clad with mirror. Using the same dimensions as the gridwall display, 4' x 4', the mirrors continue the modular grid language implemented throughout the brand's identity and retail environments.
Overhead track lighting is suspended and held by strut channels in the layout also echoing the grid system illuminating the sales floor with a mix of halogen reflectors and fluorescent wall washers. Reveal details and finishing trims were made using molding and profiles.
Art direction: Benno Russell
Exterior signage: Chris Berdine