American Apparel–Third Street Promenade
Santa Monica, California, USA

Located on the Third Street Promenade in Santa Monica, California, the store’s facade is divided into two sections. Below, a window display and entrance, above, a back-lit billboard for display, store art and signage. The building owner provided the interior as a vanilla-shell, a minimally finished interior, which was often negotiated to allow for faster installation and turnover. The original concrete floor was leveled and a new hardwood floor was installed.

Art Direction: Benno Russel